France cracks down on gambling ads with stricter regulator partnership
France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has teamed up with the advertising watchdog, L'Autorité de Régulation Professionnelle de la Publicité (ARPP), to tighten controls on gambling ads. The partnership aims to streamline oversight and curb excessive marketing in the sector. Both organisations will now work more closely to enforce stricter rules and share key information. Under the new agreement, gaming operators must submit their advertising plans to ANJ for approval. They will also need to inform ARPP if any proposals are likely to be rejected. This step ensures both bodies can review campaigns before they go live.
ANJ has already rolled out fresh advertising guidelines for gambling firms. The rules ban ads that downplay the risks of gambling or link it to social success or career opportunities. Operators must now comply with stricter standards to avoid penalties. The collaboration has also led to the launch of a gaming module within the Responsible Influencer Certificate. This initiative aims to educate influencers on ethical gambling promotion. Meanwhile, ARPP can seek ANJ’s input on operator proposals and flag any consumer complaints about ads. To strengthen coordination, ANJ and ARPP will hold annual conferences. These meetings will focus on emerging advertising trends and ways to refine regulatory approaches.
The partnership sets clear roles for ANJ and ARPP while fostering better communication between them. Operators will face stricter scrutiny, and consumers will have clearer protections against misleading ads. The new measures mark a significant shift in how gambling advertising is monitored in France.
