Yaya Touré joins PariPesa as ambassador after SiGMA Africa win

A new era for African sports betting begins. Yaya Touré’s star power meets PariPesa’s award-winning platform—here’s how they’ll reshape the game together.

, and Administrator

2025 November 11 . 4:01 AM

1 min read

In the picture there is a sports player,he is posing for the photograph and on his shirt there are... — In the picture there is a sports player,he is posing for the photograph and on his shirt there are names of different sponsors companies.

Yaya Touré joins PariPesa as ambassador after SiGMA Africa win

PariPesa, a leading online betting platform, has been honoured as the Best Sportsbook Operator at the SiGMA Africa Awards 2025. The company, licensed in Côte d'Ivoire, has announced a high-profile partnership with football legend Yaya Touré, who will serve as its new ambassador across Africa.

Yaya Touré, a four-time African Footballer of the Year, brings immense credibility to PariPesa. Born in Côte d'Ivoire, Touré has won multiple titles with European clubs and captained his nation to victory in the 2015 Africa Cup of Nations. Damilare Obadimu, PariPesa Africa's Chief Business Development Officer, praised Touré's values, stating he embodies PariPesa's spirit and will be the face of its campaigns and promotions.

The partnership aims to strengthen PariPesa's connection with Africa's sports audience. Touré will promote responsible gaming and community engagement, reflecting PariPesa's commitment to these areas. Fans across Africa can look forward to exclusive promotions, bonuses, and campaigns featuring the football icon on the PariPesa platform.

PariPesa's recognition as the Best Sportsbook Operator and its partnership with Yaya Touré signal a significant step forward for the company in the African market. With Touré's involvement, PariPesa is set to enhance its reputation and engage more deeply with Africa's sports enthusiasts while promoting responsible gaming.