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WPT Global under fire for using Xuan Liu's image without consent after her exit

A poker brand's slow response to removing a former ambassador's image sparks outrage. Could this misstep cost WPT Global more than just its reputation?

The image shows an old advertisement for W.M. G. Scarlett & Co. with a picture of a building in the...
The image shows an old advertisement for W.M. G. Scarlett & Co. with a picture of a building in the center. Surrounding the building are text and logos, likely advertising the company's products and services.

WPT Global is facing criticism over its continued use of Xuan Liu's image in promotional materials, despite her departure as an ambassador last year. The issue has sparked calls for compensation, with prominent poker figures questioning the brand's handling of the situation. Xuan Liu served as a WPT Global ambassador from 2023 until 2025. Yet, her image remains visible in the app's promotional graphics, alongside current ambassadors like Ren Lin. The inclusion of Lin confirms the graphic is a recent creation, not an outdated one. Affected users still see Liu's likeness under the WPT Global banner, though the company claims to have fixed the issue for new accounts. Existing users, however, may continue seeing her image for weeks or even a month. The controversy follows recent backlash over WPT Global's appointment of Ren Lin, which led to public resignations from Dara O'Kearney and David Lappin. Now, figures like Ethan 'Rampage' Yau and Kasey Lyn Mills are urging the company to compensate Liu for the unauthorised use of her image. No reports confirm whether any compensation has been paid or claimed. The ongoing display of Liu's image could also risk her future sponsorship deals with other brands, adding further pressure on WPT Global to resolve the matter swiftly. WPT Global has corrected the graphic for new users, but the delay in removing Liu's image entirely has drawn criticism. The situation highlights potential legal and reputational risks for both the brand and the former ambassador. No official statement has confirmed whether compensation will be provided.

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