US casino giants strike online gaming deals amid licensing hurdles
Several major casino chains in the US have announced new partnerships with online gaming companies. These deals come as the industry prepares for further expansion in regulated markets. Some operators, however, still face uncertainty over licensing approvals.
Caesars Entertainment has agreed to work with 888 Holdings. The deal will see the two companies combine their online gaming platforms under the Caesars brand. Meanwhile, the Borgata Casino has chosen Bwin.party as its digital partner, though Bwin.party has yet to secure a licence from Nevada regulators.
Trump Plaza has also entered the market by teaming up with Betfair. The partnership aims to launch online betting services under the Trump name. Elsewhere, Tropicana Casino has joined forces with Gamesys, a UK-based gaming provider.
Bally Technologies has formed a similar alliance with the Golden Nugget Casino. This collaboration focuses on expanding digital gaming options for Golden Nugget's customers. However, not all companies have smooth paths ahead—the Rational Group, owner of PokerStars, has faced past legal challenges with US authorities.
The new partnerships highlight a growing trend of casinos aligning with online operators. Yet, licensing remains a hurdle for some, including Bwin.party. As of March 2026, it is still unclear how many of these collaborations have received full state approval.
