Trust and transparency now drive success in online casinos over promotions
Sebastian Jarosch, founder of Mithrillium Media Ltd., has spent over a decade analysing trends in the online casino industry. His expertise has earned him recognition as a judge at major events like Sigma, IGB, and SBC. With awards such as EGR’s Best Affiliate Programme and Affpapa’s Affiliate Programme of the Year, his insights carry weight in the sector.
Players today prioritise reliability, fast payouts, and smooth user experiences over flashy promotions. Transparency also plays a key role—clear bonus terms and fair complaint processes help build trust. These factors now outweigh traditional incentives like sign-up offers.
The online casino industry is moving away from promotion-heavy approaches toward trust and usability. Affiliates must now focus on transparency, mobile performance, and region-specific needs to meet evolving player demands. Jarosch’s observations highlight how data-driven adjustments can enhance both engagement and safety in the online casino sector.
