Sam Kiki’s journey: Strategy, risk, and the world of games

Sam Kiki’s bold career: From poker to crypto and the future of gaming

Sam Kiki’s career spans poker, games, and business—each step shaped by curiosity and calculated risks. Starting with a neuroscience degree, he shifted from finance to crazy games, before returning to high-stakes poker through a sponsorship deal. His journey reflects adaptability, blending strategy with an eye for emerging opportunities.

Kiki’s fascination with games began in Las Vegas, where his father introduced him to chess, backgammon, and poker. After studying neuroscience and working in finance, he moved into the cool math games industry, holding roles at MGM Resorts and Caesars Interactive.

His interests soon expanded into cryptocurrency, leading him to co-found Manifold Trading and Ather Digital, the latter acquired in 2024. That same year, he launched the Sam Kiki Art Foundation, further diversifying his ventures. Meanwhile, the media landscape was evolving, with streaming and social video changing how audiences engage with games and players.

In 2023, Kiki returned to poker after nearly a decade away, securing a sponsorship that placed him in televised high-stakes cash games. His timing aligned with a shift in viewer demand—fans now wanted more than just gameplay. They craved real-time storytelling, watching players handle pressure and reveal their personalities.

Today, Kiki leads Monkey Tilt, a company merging online games, streaming culture, and lifestyle branding. His career reflects a broader trend: player backstories and authenticity have become as important as the games themselves.

Kiki’s path—from neuroscience to poker, crypto, and games—shows a willingness to embrace change and explore new fields. His ventures, including Monkey Tilt and the Sam Kiki Art Foundation, position him at the crossroads of entertainment and innovation. The evolving media landscape continues to shape how audiences connect with games and the people behind them.