Russia's Far East unites to lure Chinese tourists with shared travel routes
Four regions in Russia's Far East have joined forces to attract more Chinese tourists. Primorsky Krai, Khabarovsk Krai, Amur Oblast, and the Jewish Autonomous Oblast will develop shared travel routes and market them as a single package. The move aims to boost visitor numbers from China, a key source of tourism for the area.
Primorsky Krai has already taken a leading role in the partnership. In 2025, the region welcomed over 635,000 foreign visitors, with a large share coming from China. To support these tourists, the area employs 68 Chinese-speaking guides for both organised groups and independent travellers.
The new agreement covers multiple areas of cooperation. Officials and tour operators will share best practices, coordinate advertising campaigns in China, and provide support for tourism investors. The regions also plan to promote their combined offerings, which include over 600 restaurants and around 1,100 hotels and other accommodations.
The partnership seeks to create seamless travel experiences across the four regions. By bundling routes and services, they hope to make the Far East a more appealing destination for Chinese leisure and business tourists.
The collaboration will focus on practical steps to increase Chinese visitor numbers. Shared marketing, improved services, and investor support are central to the plan. If successful, the initiative could strengthen tourism across the entire Far East region.
