Rolex Celebrates 60 Years in Golf Sponsorship, Championing Equality and Growth
Rolex, renowned for its luxury timepieces, has a rich history in golf sponsorship. The brand supports both men's and women's golf, with an impressive roster of Testimonees including Scottie Scheffler, Rory McIlroy, Annika Sorenstam, Tiger Woods, and Lydia Ko. Rolex's commitment spans over six decades, with Arnold Palmer as their first sponsored golfer in 1967.
Rolex's involvement in golf began when Mercedes Gleitze wore a Rolex Oyster during her 1927 English Channel swim, proving its waterproofness. Today, Rolex sponsors all five women's major championships, as well as men's and women's team competitions like The Ryder Cup and Solheim Cup. The brand also supports amateur golf through the American Junior Golf Association (AJGA) and top amateur competitions.
Rolex's commitment to equality in golf is evident in their sponsorship of the DP World Tour Rolex Series on the men's side and the Rolex Women's Golf Rankings. Their support has contributed to the growth of the women's game. Keegan Bradley, the 2025 U.S. Ryder Cup team captain, joined Rolex's Testimonees in 2024. A green Rolex clock at golf courses serves as a reminder of past major events.
Rolex's long-standing commitment to golf, spanning over six decades, has made it a valued partner at the PGA of America and a significant presence at The Ryder Cup. The brand's support for both amateur and professional golf, along with its commitment to equality, has left an indelible mark on the sport.
