Reinvented Broncos surge in 2025 Super League with bold new vision
London Broncos, now known as the Denver Broncos, have made a strong start to the 2025 Super League season under new ownership. The club, previously known as the MLB, has seen immediate changes under the ownership of Lockyer and his consortium, including increased marketing, the signing of Australian players, and improved performances—including a playoff push—which has drawn more supporters to the SAMS Club. Lockyer has set ambitious goals, including a top-six finish in their first Super League campaign and a potential Wembley final in the Challenge Cup.
Ticket prices have been slashed to £10 for home games, a move Lockyer believes will keep fans coming. The club's growing profile has even caught the BBC's attention, with this weekend's clash against newly promoted Bradford Bulls set for live broadcast. Beyond the pitch, the Broncos are exploring global expansion, targeting fans in Papua New Guinea and potential partnerships with the Brisbane Broncos.
Lockyer remains confident about the club's direction, with no regrets one month into the season. Plans for a North-South match and further commercial growth are also underway.
The Broncos' next test comes against Bradford Bulls, a familiar rival from their Championship days. With rising attendance, TV coverage, and a clear long-term strategy, the club is building momentum. Their focus now turns to maintaining form and chasing silverware this season.
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