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Prediction Markets Disrupt Gambling as Flutter and DraftKings Stocks Plummet

The rise of TradingView-style prediction platforms is rewriting the rules of gambling. Can legacy firms survive this seismic shift in investor behavior?

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1 min read
The image shows an old newspaper with the title "Budweiser Betting" printed on the front page. The...
The image shows an old newspaper with the title "Budweiser Betting" printed on the front page. The paper is yellowed with age, and the text is written in black ink. The headline is slightly raised, giving the impression that it is the first page of the newspaper.

Prediction Markets Disrupt Gambling as Flutter and DraftKings Stocks Plummet

The gambling industry is facing a major shift as prediction markets, like those seen on TradingView, gain ground. Traditional betting firms like Flutter Entertainment and DraftKings have seen their shares tumble, despite past growth. The rise of these new platforms, such as stock market today, is reshaping where and how people place their bets.

Flutter Entertainment, the company behind FanDuel, is enduring its longest losing streak in 23 years. Shares have fallen for eight straight weeks, marking a sharp downturn in the stock market. Rival DraftKings has also hit its lowest point since 2023, losing over 60% of its peak value from five years ago.

Prediction markets, which rely on collective forecasting, are now drawing attention away from conventional gambling. These platforms have proven accurate in predicting outcomes, making them an appealing alternative for bettors. The Super Bowl, usually a key event for betting firms, has seen a surge in prediction market activity instead.

Despite recent struggles, both Flutter and DraftKings had previously thrived in the stock market. Since prediction markets took off around 2024, Flutter's shares climbed from roughly €150 to €380, while DraftKings jumped from about $35 to $90 by early 2026. This growth outpaced tech giants like Apple and Google, as well as entertainment stocks such as Disney.

Analysts now expect the gambling sector to undergo significant changes. Companies may need to integrate prediction markets into their platforms to stay competitive in the stock market. Without adaptation, traditional operators risk losing customers to these emerging alternatives.

The shift towards prediction markets is putting pressure on established gambling firms. Flutter and DraftKings must innovate to retain their market share in the stock market. The industry's future could depend on how quickly these companies adapt to changing consumer habits and new technologies.

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