MGM Resorts locks in lucrative China licensing deal through 2032

A bold move in post-pandemic recovery: MGM China’s market share soars to 16% as its parent company reaps bigger royalties. What’s behind this high-stakes deal?

, and Administrator

2025 December 29 . 11:16 AM

1 min read

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MGM Resorts locks in lucrative China licensing deal through 2032

MGM Resorts International has finalised a new long-term licensing deal with MGM China. The agreement extends the use of the MGM brand until 2032 and removes the need for regular renegotiations every three years.

The updated contract increases the monthly licence fee from 1.75% to 3.5% of MGM China’s adjusted net revenue. Of this amount, MGM Resorts will retain roughly 66.6%.

Since the end of the pandemic, MGM China’s market share has grown significantly. It now holds 16% of the market, nearly double the 9% it had before.

The new terms provide stability for both companies until 2032. MGM Resorts benefits from a higher share of licensing revenue, while MGM China secures long-term brand rights without periodic renegotiations.