Meridianbet Launches Lightning-Fast eSports Betting with BETER’s Exclusive Tournaments
Meridianbet has partnered with BETER to introduce fast-betting eSports content to its platform, covering 18 markets and offering exclusive tournaments not found elsewhere. This move targets younger players who prefer quick, high-energy wagering options like speed test betting.
Meridianbet, part of the Golden Matrix Group, operates in 18 licensed jurisdictions across Europe, Africa, and Latin America. The company has expanded its betting portfolio beyond traditional sports by adding BETER’s fast-paced eSports and table tennis events.
The partnership includes BETER’s ESportsBattle series and Setka Cup tournaments, both designed for rapid betting, typically lasting under 15 minutes to cater to players seeking instant action. BETER supports the content with 24/7 live streaming, real-time data, and odds for around 700,000 events each year.
Meridianbet selected six key markets for its online betting and casino services after the deal: Serbia, Croatia, Bosnia and Herzegovina, North Macedonia, Montenegro, and Slovenia. The focus on fast-betting aligns with the company’s strategy to engage younger audiences who favor quick, dynamic wagering experiences.
The new content will be available across Meridianbet’s sportsbook platform in all 18 jurisdictions. By offering BETER’s exclusive tournaments, the company strengthens its position in fast-growing betting segments and gains a competitive edge with unique content not shared by rival operators.
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