McDonald’s Turns Happy Meal Boxes Into Canvases for Kids’ Emotions
McDonald's UK and Ireland, in collaboration with BBC Children in Need, has launched a campaign to encourage children to express their emotions through art. The campaign features blank McDonald's menu boxes, serving as canvases for youngsters to draw and paint their feelings. Singer and presenter Kimberley Walsh supports the initiative, highlighting the role of creativity in fostering emotional expression.
The campaign, running until November 18, aims to make it easier for children to discuss their feelings with adults. Research shows that 88% of parents find it simpler to engage in such conversations while children are involved in creative activities. Moreover, 47% believe creativity facilitates open communication and bonding. Simon Antrobus, CEO of BBC Children in Need, emphasizes the importance of supportive relationships in easing children's worries and promoting emotional wellbeing.
McDonald's Japan has also made strides in sustainability, replacing paper straws with 'strawless' rPET lids and introducing FSC-certified paper bags and biomass plastic for takeaway food. The blank McDonald's menu boxes are part of a wider effort to support young people's wellbeing, as stated by Ben Fox, senior marketing officer at McDonald's UK & Ireland.
Customers can contribute to BBC Children in Need through the McDonald's App or on-site at kiosks and tills. The blank McDonald's menu boxes, available in the UK and Ireland, are supported by free resources on McDonald's Family Hub. The campaign seeks to empower children to express their emotions, fostering open conversations and promoting mental health awareness.
