LA's spring revival: new beaches and blockbuster shows

Los Angeles unveils a revitalized beachfront and star-packed spring entertainment lineup

Los Angeles is gearing up for a busy spring with a fresh look and a packed entertainment schedule. A newly restored beach on the city's north side has transformed the shoreline, while a merger between Visit Los Angeles and DO LA aims to strengthen its tourism appeal. Industry leaders are also predicting a surge in visitors, thanks to affordability and proximity.

The city's beaches have undergone major restoration, creating a wider, more attractive stretch of sand along the northern coast. This upgrade is part of broader efforts to enhance Los Angeles's appeal as a holiday destination.

Entertainment remains a key attraction, with big names set to perform at the Staples Center. This spring's lineup includes Jerry Seinfeld, Kelly Clarkson, Zac Brown Band, MJ Live, and Lynyrd Skynyrd. The shows add to the city's reputation as a hub for live performances.

Hotel pricing varies across the city's attractions. Last year, the average nightly rate stood at £183, with The Beverly Hilton charging the highest at £281 per night. Meanwhile, The Standard Downtown LA offered the lowest rates at £111.

Mark Giannantonio, president of the Attractions Association of Los Angeles and head of The Beverly Hilton, sees Los Angeles as a strong alternative to pricier cities like New York or Philadelphia. He believes economic pressures could push more travellers to choose shorter, budget-friendly trips to Los Angeles instead of flying to Las Vegas. His optimism extends to the attractions industry, which he describes as better funded than ever, hinting at a potential 'true renaissance' for the city.

The merger of Visit Los Angeles and DO LA has also streamlined the city's branding. The unified approach aims to present a clearer, more cohesive message to tourists and event planners alike.

With a revitalised beachfront, a star-studded entertainment calendar, and a more focused tourism strategy, Los Angeles is positioning itself as a top choice for visitors. Industry leaders anticipate growth, citing the city's affordability and improved infrastructure as key factors in drawing both holidaymakers and business travellers.