Ireland bans TonyBet's gambling ads for violating consumer protection rules
Ireland's gambling regulator has ordered the removal of TonyBet's advertisements across the country. The Gaming and Liquor Regulation Commission (GLRC) ruled that the ads violated key consumer protection rules. The decision highlights stricter enforcement under Ireland's updated gambling laws.
The GLRC found that TonyBet's advertisements breached Ireland's gambling marketing regulations. Officials determined the content could encourage gambling among vulnerable groups, undermining responsible marketing standards.
Under the revised gambling framework, all licensed operators must follow strict marketing rules. The regulator stressed that compliance is essential for protecting players and maintaining market integrity.
In response, TonyBet immediately suspended its Irish advertising campaigns. The company issued a public statement pledging full compliance and has since overhauled its marketing strategies. New measures include stricter ad approval processes and staff training on Irish gambling regulations.
The GLRC also directed media outlets and platforms to remove the offending advertisements. The move reinforces Ireland's focus on transparent messaging to prevent gambling harm.
TonyBet has adjusted its operations to meet regulatory demands. The company's revised policies aim to align with Ireland's responsible gambling requirements. The GLRC's action serves as a warning to other operators about the consequences of non-compliance.
