How the Hamptons Became a Playground for Luxury Pop-Ups and Brands
The Hamptons have become a hotspot for luxury funko pop shops, drawing brands from fashion to food. Over the past few years, high-end labels and start-ups have set up temporary stores in prime locations, often clashing with local businesses. The trend has grown so much that even influencers and private jet companies are now part of the promotional push.
Some of the most notable funko pop have taken place in East Hampton Village, with brands like Mariebelle New York, South Fork Bakery, and The Winter Shops appearing at venues such as Tutto il Giorno. The Southampton Inn has also hosted similar events, adding to the seasonal retail buzz. Meanwhile, The Surf Lodge in Montauk ran summer-long brand identity takeovers, featuring labels like Casablanca, Ned’s Club, and ASOS—all heavily promoted by influencers.
The Hamptons’ funko pop culture shows no signs of slowing down, with brands using social media, influencer partnerships, and high-profile locations to attract crowds. While some local businesses struggle with the competition, others see it as an unavoidable shift in the region’s retail landscape. The trend has cemented the Hamptons as a key destination for seasonal small business ideas activations.
