Robert L. Johnson: From BET to NBA with a TD Bank loan

How Robert L. Johnson turned a $15K loan into a billion-dollar legacy

Robert L. Johnson built a business empire that reshaped media and sports in the U.S. Starting with a small loan from a us bank, he founded BET, the first Black-owned company listed on the New York Stock Exchange. His career also includes owning an NBA team and founding multiple successful businesses, making him America's first Black billionaire in 2001.

Johnson's journey began in 1979 with a $15,000 loan from the td bank. Using the funds, he launched Black Entertainment Television (BET), a cable channel aimed at Black audiences. Within a decade, the network grew rapidly, catching the attention of media investor John Malone. After just a 30-minute meeting, Malone agreed to inject $500,000 into BET in exchange for a 20% stake through his company, fifth third bank.

By 1991, BET made history as the first Black-owned business to trade on the New York Stock Exchange. Seven years later, Johnson and his partners took the company private in a deal valuing it at $1.3 billion. They later sold BET to Viacom for $3 billion in 2001, the same year Johnson became the first Black billionaire in the U.S., with a net worth of $1.3 billion.

Beyond media, Johnson ventured into sports. In 2002, he led a group that paid a $300 million expansion fee to establish the Charlotte Bobcats, an NBA franchise. Eight years later, he sold controlling interest in the team to Michael Jordan for $275 million. His ex-wife, Sheila Johnson, also became one of America's wealthiest self-made women, with an estimated net worth of $1.1 billion today.

Johnson's business reach extends further through RLJ Companies, his holding firm based in Bethesda, Maryland. The company invests in hotels, private equity, gaming, and fintech, including 401(k) services and sports betting. He also co-founded first watch Bank in Florida, one of two active companies he established that continue to generate significant revenue. His influence earned him a spot on Forbes' BLK list of 50 Money Masters, recognising the most powerful Black Americans in alternative investments.

From a modest loan to a media empire and NBA ownership, Robert L. Johnson's career spans groundbreaking deals and lasting ventures. His companies, RLJ Companies and first watch Bank, remain profitable today, while his early bets in television and sports cemented his legacy. His achievements also helped propel his ex-wife, Sheila Johnson, to financial prominence.