Forbes Launches Exclusive Council for Execs; Immersive Storytelling Gains Traction

Forbes' new council offers execs a platform to grow and collaborate. Immersive storytelling, when done right, can transform brand messaging into unforgettable experiences.

, and Administrator

2025 October 30 . 4:01 PM

1 min read

In the center of the image there is a person wearing VR headset. In the background there is door.

Forbes Launches Exclusive Council for Execs; Immersive Storytelling Gains Traction

Forbes, the renowned American business media company, has launched an invitation-only council for senior executives. The Forbes Business Development Council aims to foster growth, collaboration, and expertise sharing among its members. Meanwhile, immersive storytelling, a powerful tool for brands to connect emotionally with audiences, is gaining traction. HTC VIVERSE's Head of Growth, Aslanyan, weighs in on this trend.

Immersive storytelling, though not new—with roots tracing back to early stereoscopes and 3D cinema—is seeing a resurgence. It leverages technology and narrative to draw audiences into the heart of a story. Brands that approach immersive technology thoughtfully and start small can reap significant benefits. VR and AR, for instance, can offer multi-sensory experiences, transforming brand messaging into personal memories.

Immersive technologies excel at illustrating stories, bringing products to life, or gamifying complex ideas. Recent studies back this up, showing that immersive and interactive content can increase time spent on websites by up to 47%. However, brands must consider various factors before investing, such as audience and platforms, cost and scale, engagement metrics, and fit. It's not always the best path forward if simpler formats can achieve the desired goals.

The Forbes Business Development Council, with its stringent invitation criteria, offers a platform for senior executives to grow their businesses and collaborate. Meanwhile, immersive storytelling, when used strategically, can help brands stand out in a saturated market. By transforming brand messaging into memorable experiences, it fosters deeper emotional connections with audiences.