Flamengo secures historic Betano sponsorship in Brazilian football milestone
Clube de Regatas do Flamengo has signed a record-breaking sponsorship agreement with Betano, with the brand set to adorn the jerseys of the men's and women's professional squads, support Olympic sports, and feature on Flamengo TV until 2028. This deal, facilitated by Kaizen Gaming, operator of Betano, is considered the largest in Brazilian football history.
The agreement involves substantial investments in social and sports development projects, with both Flamengo and Betano committing to these initiatives. George Daskalakis, Co-Founder and CEO of Kaizen Gaming, described the sponsorship as both strategic and emotional, highlighting the shared passion for football and community development.
Flamengo's President, Luis Eduardo Baptista, hailed the partnership as historic for the club. While the financial details were not disclosed, industry experts estimate it to be the most lucrative in Brazilian college football. Betano, already backing major clubs like Bayern Munich, Aston Villa, River Plate, Sporting, and Benfica, continues to expand its global football footprint through such high-profile partnerships.
The landmark sponsorship deal between Clube de Regatas do Flamengo and Betano signals a significant investment in the club's future, with commitments to social and sports development projects. Both parties aim to create a lasting impact on and off the field. The agreement, set to run until 2028, underscores Betano's strategic approach to global football marketing.
