Dutch anti-gambling campaign wins bronze Effie for life-changing impact

A bronze Effie-winning campaign proves empathy beats fear. Thousands are reclaiming their lives from gambling—here’s how it worked.

, and Administrator

2025 November 19 . 1:13 PM

1 min read

In this image we can see a man standing in front of a mike and holding a trophy with his hands. He... — In this image we can see a man standing in front of a mike and holding a trophy with his hands. He wore spectacles. In the background we can see a hoarding.

Dutch anti-gambling campaign wins bronze Effie for life-changing impact

A Dutch campaign urging gamblers to take control of their lives has won a prestigious marketing award. The Netherlands Gambling Authority (KSA) received a bronze Effie Award for its Pak je leven weer op, neem een gokstop (Get Your Life Back, Stop Gambling) initiative. Developed with creative agency FCB Amsterdam, the project stood out for its hopeful and respectful approach to tackling online gambling addiction.

The eight-week campaign ran on a budget of €100,000 (around $116,000). It specifically targeted frequent gamblers, problem gamblers, and their families within the expanding online betting market. Rather than highlighting the harms of gambling, the messaging focused on recovery and reclaiming everyday life.

The KSA’s campaign has demonstrated how a targeted, empathetic message can encourage gamblers to seek help. With over 3,600 people taking steps to quit, the initiative has delivered tangible results. The bronze Effie Award further confirms its effectiveness in combining social responsibility with strong marketing strategy.