Dentsu Lab launches in Mumbai to drive bold innovation across India
Dentsu has expanded its global innovation network with the launch of Dentsu Lab in India. The lab, led by Gurbaksh Singh, was inaugurated in Mumbai on July 15, 2025, joining existing labs in Tokyo, London, and Warsaw. Singh, serving as Chief Creative Officer & Chief Innovation Officer - South Asia, aims to foster fast, bold, and impactful innovation in the region.
Dentsu Lab in India has already begun unveiling prototypes that showcase its creative R&D capabilities. From Tokyo, the lab has presented Tokonoma and Unlabeled, while from India, Garuda Rakshak and Motorola Deep Connect have been showcased. These innovations span diverse touchpoints, including events, sports, gaming, and extended realities.
The lab's leadership is confident in India's potential to blend logic with intuition and tech with touch in innovation. Amit Wadhwa and Narayan Devanathan, key figures at dentsu, highlight India's strength in harmonizing emotional insight, cultural richness, and technical excellence. Gurbaksh Singh, the lab's head, is intent on building a culture of innovation that makes a measurable difference.
Dentsu Lab in India is committed to designing human experiences that move hearts, impact business, and shape a better society. With its unique blend of creative and technical prowess, the lab is poised to make a significant impact on the global innovation landscape.
