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Daytime Talk Shows Face Extinction as Viewers Turn Away

From Oprah's reign to today's cancellations, the golden age of talk TV is collapsing. What killed the format—and can it ever rebound?

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Daytime Talk Shows Face Extinction as Viewers Turn Away

The era of daytime syndicated talk shows is fading fast. Once a staple of television, the format now faces steep declines due to shifting viewer habits and economic pressures. Fewer than six programmes may remain by the 2026/27 season, down from a peak of 17 in the early 1990s.

Between 1990 and 2026, 67 syndicated talk shows aired, but nearly half lasted just one or two seasons. The genre's golden age began with The Oprah Winfrey Show in 1986, which dominated ratings and inspired countless imitators. Its 25-season run set a high bar, followed by The Ellen DeGeneres Show (19 seasons) and Live with Kelly and Mark (over 40 years).

A major turning point came in 2022/23 when Dr. Phil and The Rachael Ray Show ended without replacements from CBS. Recent cancellations of The Kelly Clarkson Show and Sherri have further thinned the lineup. Industry experts point to streaming growth, cord-cutting, and the rise of podcasts and social media as key factors in the decline.

The economics of linear TV also play a role. Few hosts today can match the revenue generated by Oprah, Phil, or Ellen. With costs rising and ratings falling, networks are hesitant to invest in new long-form talk programming.

The future of syndicated daytime talk shows remains uncertain. Streaming platforms show little interest in reviving the format, and traditional broadcasters are scaling back. By next season, only a handful of programmes may survive, marking the end of a three-decade reign.

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