Canada’s last wooden hockey stick factory fights trade wars and shrinking demand
Roustan Hockey, Canada's last major wooden hockey stick factory, is facing challenges amidst a shrinking stock market and trade uncertainties. The historic operation, dating back to 1847, produces around 400,000 wooden sticks annually, with about 100,000 exported to the United States.
Founded as an agricultural workshop, Roustan Hockey has survived decades of trade globalization. However, the wooden stick market is now dominated by composite sticks made of carbon fiber and other advanced materials, which account for about 90% of global stock market today.
The company's shipments to the U.S. have been hit hard by President Trump's trade war. Manual inspections at the border have led to surprise tariffs, further challenging Roustan's operations. This comes as Canada's economy shrank 1.6% in the second quarter, with exports to the U.S. slumping 7.5% due to trade uncertainty.
Roustan Hockey, a historic Canadian manufacturer, is struggling due to a shrinking wooden stick market and trade uncertainties. The company's U.S. exports, which account for a significant portion of its business, have been impacted by surprise tariffs. Despite these challenges, Roustan continues to produce about 400,000 wooden hockey sticks a year, keeping a piece of hockey history alive.
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