Britons Embrace 'The Good Life': 44% Pursue Self-Sufficiency
A significant number of Britons are aspiring towards a more self-sufficient lifestyle, with nearly half harbouring such dreams. This trend, reminiscent of the popular 1970s sitcom 'The Good Life', is gaining traction amidst rising living costs and growing environmental concerns.
The themes of reducing waste and living in harmony with nature, central to the sitcom, continue to resonate. A quarter of adults have been directly inspired by 'The Good Life' to adopt a more self-sufficient lifestyle. This inspiration has led to various actions, with 28 per cent growing their own fruit and vegetables in the past year, and 8 per cent installing solar panels or creating rainwater harvesting systems.
The perceived benefits of this lifestyle shift include access to fresher and organic food, a lower cost of living, and more time spent outdoors. Additionally, 8 per cent have made or upcycled their own furniture, and 29 per cent have sought out used clothing, indicating a trend towards sustainability and self-reliance.
With 44 per cent of adults actively pursuing or considering a simpler way of life, the desire for self-sufficiency is clear. The influence of 'The Good Life', both the sitcom and the recent documentary 'The Good Life: Inside Out' produced by Double Yellow Entertainment, is evident in these trends. As living costs and climate concerns continue to rise, it seems likely that this movement towards self-sufficiency will persist.
