Bradford Council fights youth gambling surge with bold new campaign
Bradford Council has launched a new campaign to tackle gambling harm among young people. The initiative targets those aged 18 to 34, focusing on education, prevention, and support for those affected by addiction.
The campaign comes as figures show 30% of 11 to 17-year-olds in Bradford spent their own money on sports betting in the past year. This marks a rise from 27% in 2024, with boys more likely to bet than girls. Much of this increase is linked to unregulated gambling, raising concerns about early exposure and long-term risks.
Across the Bradford district, 139 premises hold gambling permits, including 58 betting shops, bingo halls, and casinos. Many are concentrated in deprived areas, such as a stretch nicknamed 'bookies' row,' where five betus shops stand side by side. A planning application for a sixth shop on the same row was initially rejected but later approved on appeal.
Problem gambling costs the city an estimated £13.7 million each year. The new campaign aims to highlight the psychological and social effects of addiction while promoting support services for those in need.
The council's initiative seeks to reduce harm by increasing awareness and providing resources. With gambling venues heavily clustered in disadvantaged areas, the campaign will address both prevention and access to help. Officials hope the effort will curb rising rates of youth gambling and its associated costs.
