Badrutt's Palace revives Tower Revue with luxury media partners

A historic St. Moritz icon reimagines its legendary magazine for the digital age. From Hitchcock's favorite suite to Instagram exclusives, opulence meets innovation.

, and Administrator

2026 March 27 . 1:17 AM

1 min read

The image shows a poster advertising a hotel in the Swiss Alps, featuring a picture of a building,... — The image shows a poster advertising a hotel in the Swiss Alps, featuring a picture of a building, mountains, and flowers. The poster also has some text written on it.

Badrutt's Palace revives Tower Revue with luxury media partners

Badrutt's Palace Hotel in St Moritz has partnered with two agencies to refresh its luxury magazine, Tower Revue. LUUX Media will handle advertising, while Archant Dialogue takes charge of content creation. The historic hotel, founded in 1896, aims to reach high-net-worth clients worldwide with a redesigned print edition and new digital platforms.

The hotel has appointed Archant Dialogue as its content agency. The firm will redesign Tower Revue magazine and launch an accompanying website and Instagram channel. Monthly content will showcase luxury lifestyle themes tailored to the hotel's elite audience.

Badrutt's Palace has long been a magnet for celebrities and jet setters. Past guests include Brigitte Bardot, Audrey Hepburn, John Lennon, and Andy Warhol. The property even features a suite named after Alfred Hitchcock, who stayed there 34 times. LUUX Media will manage advertising solutions for the magazine on behalf of the hotel. The print edition will be mailed directly to affluent clients around the globe. No further details about the magazine's content or audience growth strategy have been released.

The revamped Tower Revue will roll out in print and online formats, supported by a dedicated Instagram account. Archant Dialogue's expertise in luxury content aligns with the hotel's prestigious reputation. The magazine's new direction reflects Badrutt's Palace's ongoing appeal to high-profile travellers and discerning readers.