Aristocrat's Know Your Max Campaign Pushes for Safer Gambling Habits
Aristocrat Gaming has launched a new responsible gaming campaign called Know Your Max. The initiative builds on the company's existing Positive Play programme, first introduced in 2023. It arrives during the American Gaming Association's Responsible Gaming Education Month.
The campaign offers players practical tools to encourage safer gambling. These include timer features and customisable betting limits. Aristocrat aims to give consumers more control over their play.
*Know Your Max* also features exclusive video content from the *Beyond the Reels* series. The launch coincides with the AGA's 2025 Responsible Gaming Education Month, which carries the theme *'Play Smart from the Start'*. Megan Tobin, Aristocrat's SVP and Head of Regulated Marketing, has spoken positively about the campaign's potential. The company sees it as a way to expand its Positive Play Initiative with more hands-on resources.
The new tools and content are now available to players. Aristocrat's campaign aligns with wider industry efforts to promote responsible gambling. The focus remains on providing clear, actionable support for safer play.
