ADWEEK’s Marketing Vanguard Awards Open as State Farm Debuts Star-Studded NFL Ads
ADWEEK has launched its second annual Marketing Vanguard Awards, with nominations now open. The announcement comes as the industry highlights new talent, including seven newly appointed CMOs to watch. Meanwhile, brands like State Farm and Yeti have rolled out fresh campaigns and collaborations.
State Farm’s latest campaign for Amazon Prime’s Thursday Night Football includes a new ad titled Bundle is Life. The spot features actor Cristo Fernández alongside NFL star Patrick Mahomes. Other ads in the series include appearances from Kansas City Chiefs coach Andy Reid and Detroit Lions player Aidan Hutchinson, all alongside the brand’s mascot, Jake from State Farm.
The Marketing Vanguard Awards will recognize standout talent and campaigns in the coming months. Nominations are open, while brands continue to push creative boundaries with high-profile ads and partnerships. The industry also faces ongoing discussions about accountability and social responsibility.
